Step by Step Guide to Find Angel Investor for your Startup

An Angel Investors are Ultra Wealthy, seasoned executives who invest their time and money into fast-growing companies in return for stakes in the startups. They are typically individuals who have built up networks, expertise, and industry knowledge. The majority of them are also business owners who have experienced the highs and lows of running a company.

Angel investors frequently make the first investments in start-up companies, providing seed capital.

Motivation of Angel Investors

Each angel investor may have a different reason for making an investment in startup companies. Most investors choose one of three motives:

Strong returns. They find it in your product or service because they are searching for a lucrative financial return.

Relevancy. They are leaving a position in the field and seeking for a way to stay active.

Generosity. They've had a successful career and wish to support the upcoming generation of business owners.

How to Find Angel Investors in India

1. Finding an angel investor can be done in a number of ways.
2. Find out how other business owners in your sector met their investors by getting in touch with them.
3. Speak to family members or current acquaintances who may know some affluent people searching for investments, such as your lawyer, accountant, or banker.
4. Speak with influential figures in your field who might be open to investing and mentoring.
5. Connect with angel networks such as Mumbai Angels, Indian Angel Networks, JITO

Preparing for Your Meeting with an Angel Investor

Angels generally invest in businesses that not only have excellent ideas but also a strong team and a history of carrying out those concepts. Therefore, familiarize yourself with your market and competitors—even more so than the investor.

Before you contact the investor, be completely prepared and have all of your information at the ready.

Present a prototype or demo of your product to a potential angel investor and discuss the users, even if they are not yet paying customers.

Investors require access to your financial accounts, together with information on any outstanding debt, revenue forecasts, and ownership and legal details of the business.

What to Prepare for your Meeting with an Angel Investor

• ‍Elevator Pitch A 60-second description of your company that can quickly grab an investor’s attention.
• ‍Pitch Deck - Needs to be exciting with a focus on growth potential, enthusiastic  founders and an inspiring story.
• Financial statements and projections - Investors often like to see projections that stretch out to five  years, broken down by year.
• A product prototype or demo - Make sure your product works well, and that your demo is focused and  clearly shows the strength of what you are building.

Approaching an Angel Investor

Before you need money, you should begin cultivating relationships with angels. When you're ready to talk about an investment, they will be more open if they already know you. In most cases, getting a meeting with an investor will be aided by being introduced to them by someone the investor respects and knows.

You need to make a compelling pitch when meeting with a possible investor. Clearly state the issue you're attempting to resolve, the service or product you're creating, and your development strategy.

4 Tips to Approach an Angel Investor

There are several things to consider before reaching out to a potential angel investor:

1. Pitch the investment not the product

One of the most frequent errors I observe in entrepreneurs is that they promote technologies or goods when they ought to promote investment opportunities.

2. Make sure you have the right investor

Before speaking with a possible investor, do some research and find out what they have invested in. You'll want to find out as much as you can about an angel once you've identified them. If it doesn't align with your objectives and motivation, both of you are squandering time.

3. Make sure your company is ready for the investment

For an investor to assess the opportunity, your firm must be developed sufficiently.

4. Prepare to be scrutinized

They will be interested in learning a lot about you if they invest in your business because you will work together for a very long time.

Advantages and Disadvantages of Working with Angel Investors

Angel investors contribute commercial expertise, connections in the sector, and client contacts. Being linked with a reputable organization in the market is a boost for your business.            

When approaching an angel investor, there are a few factors to keep in mind.

"Since they frequently invest their own money, they might not have the substantial financial means of an institutional investor. They can assist in getting you going, but they could not invest in each subsequent round.

Getting an angel investor also implies giving up some of your company's power because you'll have to transfer some shares.

"Today, you own the entire business. Tomorrow, you'll own far less and be at the discretion of the board or outside investors.

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Compensating Angel Investors

Financing for startups is a high-risk endeavor. Angel investors must produce a substantial return from those projects that do take off because some of their investments will yield low returns. Because of this, angel investors frequently take on many investments and will only be drawn to your firm if it exhibits genuine development potential.

Angel investors typically receive shares in a company in exchange for their investment. When someone purchases the angel investor's stock in the company, they profit. When the business is acquired as a whole, when another investor purchases the angel's shares, or when the business goes public, that can take place.

Look up and comprehend the common financial words used in these kinds of contracts. Bélanger advises business owners to enlist the aid of a person with financial or legal expertise to develop, negotiate, and execute all investor agreements.

"Angels tend to invest because they enjoy meeting entrepreneurs and learning about problems and solutions; they rarely find the legal side of things intriguing."

About Jordensky

At Jordensky, we are committed to providing an experience of the highest caliber while specializing in accounting, taxes, MIS, and CFO services for startups and expanding businesses.

When you work with Jordensky, you get a team of finance experts who take the finance work off your plate– ”so you can focus on your business.

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